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Start with Inspiration:Before you create your brand, take a deep dive into what you love. Pick five different websites that truly resonate with you. These should be sites that not only catch your eye but also evoke emotion or a sense of trust. As you browse, ask yourself: Take notes on what resonates—be it the colour palette,…

So, let’s talk about symbols. Think about the themes that sneak into our lives, tap us on the shoulder, whisper through our dreams without uttering a single word. In the wild world of digital distraction, where everyone’s vying for a sliver of attention, symbols—like the key, the pomegranate, or a golden ring — speak directly…

In the ever-evolving landscape of social media, a well-thought-out strategy is your compass, guiding your brand toward meaningful engagement and growth. This lesson will help you design an 8-month social media plan that emphasizes authentic interaction, strategic budgeting, and consistent content creation. 1. Embracing Interactivity Beyond Posting Social media isn’t just a broadcast channel; it’s…

When you sit down to write a blog post, imagine you’re chatting with your closest friends. What kind of relationship do you want to build with your readers? Do you prefer a stiff, formal dynamic where they feel intimidated by your expertise? Or would you rather foster intimacy, laughter, delight, and genuine affinity? Writing as…

In the world of communication and branding, stories aren’t just tools—they’re the heart of how we connect. A well-told tale can showcase your approach, values, and the journey that defines your brand. By sharing genuine stories, especially those highlighting challenges and growth, you invite your audience into an experience they can relate to. The Power…

Begin with a free giveaway to get people started on your spiral/path of engagement.  Generosity really pays off. Don’t give away  a bunch of stuff: give one, wonderful thing. Or give a discount (but a REAL discount). Give based on what people already want from you. Keep in mind your path of engagement: where will…

Hone your offerings along a spiral or pathway that draws people ever deeper into your work. If you articulate that clearly at the outset, people will self-identify to where they belong in your universe, and feel supported in joining forces with you because they can see the ‘prize’ that comes with deep engagement. A spiral…

Building client profiles. Do not try to bend yourself into a shape that some imaginary client wants you to assume. First of all, there is no such person. Instead, think first of your favourite clients, ever – and profile them! What made the working relationship special? What were you able to do for them that…

Start by getting very clear about who YOU are.  Why are you doing this? Honestly. Who benefits if you are wildly successful? How is the world going to change because of your work? Dare yourself to declare your Theory of Change to the world. What is a Theory of Change? A Theory of Change (ToC) is a…