OLYMPUS DIGITAL CAMERAAs a solopreneur, I’ve been carving out a living — and a life — for myself doing what I love for over 25 years. No matter what stage you are at in business or organizational development I’ve been where you are, or worked with someone who has.

When I travelled to Africa, I came face to face with communities confronting AIDS. I discovered incredible champions who were working tirelessly without recognition or funding. I knew that if I was this moved by their  stories, and this blown away by their achievements, then their stories had the power to generate the support they needed to take on the huge challenges they faced on the daily. 

By using multimedia tools to amplify the messages  of people on the frontlines and at the grassroots, we made videos, built websites, sent a bazillion email newsletters, and set up huge art installations in major cities across Canada to bring attention to inititiaves led by community leaders in southern Africa. Together with incredibly badass women who will forever inspire me to never give up, we raised over $500k (and counting) for African social enterprises.

It turns out, I’ve been using Story Based Strategy my entire career. I  built my little agency (from my grass roofed hut)  based on the hunch that people get switched on by relatable, first person storytelling.  Nowadays, there are international organizations and a plethora of enterprises  dedicated to harnessing the power of narrative for social change. I keep my shop small and beautiful, but I’m fortunate to work with a network of global (s)heroes who keep my fire lit and my skills fresh. 

As a writer and a designer, I bring the head and heart together to serve your highest purpose. My passion is helping people who are making the world a better place so you can reach more people with your special gifts. If you are a force for good in the world, get in touch to find out how you can become more effective by pairing story-based strategy with clean data, delivered with sharp, compelling design.