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Your Communications Strategy Workbook

Hello and welcome.

To thank you for being here, enjoy this 9-part Communications Strategy Workbook (scroll for it).

 


I send out a weekly newsletter on Sundays that share curated links from great reads, important ideas, bold actions, ridiculously fine pearls from the worlds of design and activism - including projects I’m involved with or things that my amazing clients are doing.

I also share a long form essay (usually - sometimes it’s a poem or short story) that I write just for us.

Come for the savvy marketing strategy, stay for the hot takes. You can browse archives on Substack.

Now... let's talk beauty...

Writing Communications

Lesson One: Declare Your Purpose: A Step-by-Step Guide to Creating Your Theory of Change

Start by getting very clear about who YOU are. Why are you doing this? Honestly.Who benefits if you are wildly successful? How is the world going to change because of your work?Dare yourself to declare your Theory of Change to the world.What is a Theory of Change?A Theory of Change (ToC) is a powerful tool used by social…
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Lesson Two – Building client profiles

Building client profiles. Do not try to bend yourself into a shape that some imaginary client wants you to assume. First of all, there is no such person. Instead, think first of your favourite clients, ever – and profile them! What made the working relationship special? What were you able to do for them that…
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Lesson Three – Your Spiral of Engagement

Hone your offerings along a spiral or pathway that draws people ever deeper into your work. If you articulate that clearly at the outset, people will self-identify to where they belong in your universe, and feel supported in joining forces with you because they can see the ‘prize’ that comes with deep engagement. A spiral…
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Lesson Four – Develop your Offer/Call to Action

Begin with a free giveaway to get people started on your spiral/path of engagement.  Generosity really pays off. Don’t give away  a bunch of stuff: give one, wonderful thing. Or give a discount (but a REAL discount). Give based on what people already want from you. Keep in mind your path of engagement: where will…
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Lesson Five – Story Based Strategy

In the world of communication and branding, stories aren’t just tools—they’re the heart of how we connect. A well-told tale can showcase your approach, values, and the journey that defines your brand. By sharing genuine stories, especially those highlighting challenges and growth, you invite your audience into an experience they can relate to. The Power…
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Lesson Six – I blog therefore I am: Find your voice.

When you sit down to write a blog post, imagine you’re chatting with your closest friends. What kind of relationship do you want to build with your readers? Do you prefer a stiff, formal dynamic where they feel intimidated by your expertise? Or would you rather foster intimacy, laughter, delight, and genuine affinity? Writing as…
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Lesson Seven – Subvert the Social.

In the ever-evolving landscape of social media, a well-thought-out strategy is your compass, guiding your brand toward meaningful engagement and growth. This lesson will help you design an 8-month social media plan that emphasizes authentic interaction, strategic budgeting, and consistent content creation. 1. Embracing Interactivity Beyond Posting Social media isn’t just a broadcast channel; it’s…
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Lesson Eight – The Power of Symbols in Communication Strategy

So, let’s talk about symbols. Think about the themes that sneak into our lives, tap us on the shoulder, whisper through our dreams without uttering a single word. In the wild world of digital distraction, where everyone’s vying for a sliver of attention, symbols—like the key, the pomegranate, or a golden ring — speak directly…
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Lesson Nine – Discover your Design DNA

Start with Inspiration:Before you create your brand, take a deep dive into what you love. Pick five different websites that truly resonate with you. These should be sites that not only catch your eye but also evoke emotion or a sense of trust. As you browse, ask yourself: Take notes on what resonates—be it the colour palette,…
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TALK BEAUTY WITH ME

If you have a case to make, my innovative communication tools will help your audience get the picture. If you're looking for impactful communications to move hearts and foster action, book a discovery session.

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TALK BEAUTY WITH ME

If you have a case to make, my innovative communication tools will help your audience get the picture. If you're looking for impactful communications to move hearts and foster action, book a discovery session.

Button-BookASession2