Consider 5 different websites that you LOVE. what do you like best? WHY do you like what you like? Gonna be honest here. As a lifelong art director and designer, I’m not a fan of making this up yourself. A wise investment in 10-20 hours of branding with a designer you adore will pay off for years…
Read MoreK so if you are writing a fairy tale, is there a holy grail involved? A ring of keys? A lock of hair? What are the symbols that recur in your life? are you always mooning over owls? do you pick up every heart-shaped stone on the beach? Had a powerful dream about a rowboat?…
Read MoreInteractivity is not posting! Elicit conversation with leading questions. Ask. Do you wonder..? What do you think about this…? Make a plan. While your site is being built you can, should, and must build out a social media calendar. Rhythm is so important. So is quality and aesthetic resonance. it’s ugly out there. Make things that…
Read MoreTalk to social media like you’re talking to your circle of friends. What kind of relationships do you want to have with your clients? Stiff and formal? Them a bit afraid of you because you’re fancy and unapproachable? or do you want to cultivate intimacy, laughter, delight, affinity?? It will be so much easier for…
Read MoreCentre the strategy around a story that you repeat to clients and co-workers that encapsulates your approach and your values. Now, tell bits and pieces of it. Offer juicy teasers and invite people to hear the ending by coming to your blog. List your accomplishments and discoveries, based on real-life experiences. Instead of “Great Networker”,…
Read MoreBegin with a free giveaway to get people started on your spiral/path of engagement. Generosity really pays off. Don’t give away a bunch of stuff: give one, wonderful thing. Or give a discount (but a REAL discount). Give based on what people already want from you. Keep in mind your path of engagement: where will…
Read MoreHone your offerings along a spiral or pathway that draws people ever deeper into your work. If you articulate that clearly at the outset, people will self-identify to where they belong in your universe, and feel supported in joining forces with you because they can see the ‘prize’ that comes with deep engagement. A spiral…
Read MoreBuilding client profiles. Do not try to bend yourself into a shape that some imaginary client wants you to assume. First of all, there is no such person. Instead, think first of your favourite clients, ever – and profile them! What made the working relationship special? What were you able to do for them that…
Read MoreStart by getting very clear about who YOU are. Why are you doing this? Honestly. Who benefits if you are wildly successful? How is the world going to change because of your work? Dare yourself to declare your Theory of Change to the world. Exercise Write a rough draft “theory of change.” List of adjectives you resonate…
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