The client: NO MO Foundation, a public health research & development foundation

The job: Infographic to describe the organization’s theory of change.

The challenge: taking dry, dense public health research and communicating it in story form, with positive emphasis and clear call to action.

What was fun: highlighting the truly impressive ambitions of this promising foundation and bringing vitality and life to their already powerful story.

What was challenging: avoiding the twin ‘poverty porn’ and ‘outsider/saviour’ tropes. Finding balance between the serious nature of the perils of malaria and the profound impacts of NO MO’s interventions. Articulating a call to action outside of the usual charity model, as this foundation is more enterprise oriented, oriented towards subsidizing market-based solutions.